WHO IS SHE?
As Chief Marketing Officer of AQUAhydrate, Ericka Pittman spearheads and oversees the company’s marketing functions, while also developing and implementing the marketing strategy to meet revenue and profit goals. She brings more than 20 years of marketing experience to the organization, having produced successful strategic, and brand building campaigns for some of the country’s largest media and consumer brands.
Prior to joining AQUAhydrate, Ericka was the Vice President of the Chairman’s Office at Combs Enterprises- A Sean Combs Company, where she was responsible for developing and streamlining business process and communication across all executive divisions. She was appointed by Mr. Combs to lead the company’s Los Angeles office and served as an ambassador to business partners and the community on behalf of the Chairman and other company leadership. Ericka joined Combs Enterprises in 2009 as Vice President of Brand Strategy at The Blue Flame Agency, overseeing brand strategy for all agency campaigns. She served as Vice President of Blue Flame, and Vice President of New Business for Combs Wine & Spirits. Ericka had previously spent 15 years working in interactive and publishing media, holding positions at iVillage.com; Honey, Heart & Soul, and Savoy Magazine (Vanguard Media Group); Baby Talk Magazine (Time Inc.); Glamour Magazine (Condé Nast); Vibe & Vixen Magazines (Vibe Media Group); and GIANT Magazine (Radio One Inc.).
She currently serves as a member of number of organizations including WEEN (Women In Entertainment Empowerment Network), National Association of Professional Women and Advertising Women of New York. She also lends her time and energy to a number of causes and other organizations, including Dress for Success and NFTE (Network for Teaching Entrepreneurship).
Ericka holds a Bachelor of Arts in Corporate Communications from Baruch College. Originally from Brooklyn, NY, she now resides in Los Angeles, CA.